We, here at the Lucky Disco-Hall, are all excited to announce that we have FIVE, yes FIVE, SXSW submissions amongst us! So get out those itchy-clicker-fingers and give ‘em all a thumbs up! It’s super-simple: you just go to THIS LINK and go from there :) Also, for every panel you vote for, Lucky will give ONE FREE RIDE in our patented leather-bound time-machine to the vulnerable and the needy. Just sayin’.
The Viral of the Week is “Nikki Reed Asks You to Give a Shit” for give-a-shit.org. This week has been full of great Public Service Announcements for non-profit organizations and this video tops them all by telling viewers to simply give a shit about helping others.
This video is definitely an attention grabber and instead of simply giving viewers the facts about the website, give-a-shit.org does a great job using some tongue-in-cheek dialogue about doing good for your community, with the help of ‘Twilight’ actress Nikki Reed.

Whether you choose to contemplate the meaning of life while standing on a beautiful mountain or while you’re on the toilet, Reed encourages the viewer to visit give-a-shit.org, which lets you choose a cause you truly care about. When you click a cause, you can let your friends know through social networking sites, such as Twitter.

This is a great way to get people involved with organizations that focus on specific causes, but some are concerned about the use of bad language. According to give-a-shit.org:
“Some of you may be wondering why we’ve used bad language.
Well, we’re not offended by bad language. We’re offended by billions of people dying from lack of clean water. We’re offended by the rainforest being devastated by human greed. We’re offended by famine in Africa. So if we have to talk shit, then that’s what we’ll do.
Besides, what’s more natural than shit?
It’s the great leveler. Whether you’re a king or a commoner, you shit. And if we get our shit together, we can do great things.”
Well said!
Click here to see the Viral of the Week on The Viral Collection!
By Emily Shultheis at Politico:
In a move that has real implications for local and state-level candidates — and really any candidates who are hoping to use the web as an organizing tool – Facebook is rolling out a new zip code targeting program.Under the new features, advertisers can cause their ads and sponsored stories to appear only for users in specified zip codes. Until now, ads could only be narrowed down by city
Neat!
No matter how much of our lives seem to be drifting online — as we shop, play, date, and consume in cyberspace — we haven’t managed to escape the orbit of real life. And in England this week, real life has been extremely menacing.
Five days (so far) of riots and mayhem were sparked by a…
“Bum-vertising” is getting attention in Britain, especially after beach volleyball pros Shauna Mullin and Zara Dampney wore bikini bottoms with QR codes printed on them.

According to Marketing Week, “Betfair is trialling the marketing technique in this week’s test London 2012 beach volleyball tournament at Horse Guards Parade in London as part of its sponsorship deal with the British champions. It could feature in the London 2012 Olympic tournament”.
The brand and athletes encourage people to photograph their behinds with their smartphones that take users to a Betfair’s website. So the next time your significant other finds pictures of butts on your phone, just tell him or her that you were betting on a horse.
This week’s Viral of the Week is “Gulp” by Sumo Science at Aardman. Shot with a Nokia N8 at Pendine Beach in South Wales, this stop-motion animation film “has broken a world record for the ‘largest stop-motion animation set’, with the largest scene stretching over 11,000 square feet”.

Released on August 2nd, this viral hit has almost half a million views in a few short days. It tells the story of a fisherman that gets eaten by a huge fish. He eventually gets out, thanks to a bomb inside the fish’s stomach.

The video is beautiful and Sumo Science’s hard work is clearly evident. Click here to see the viral on The Viral Collection and also make sure to check out the “making of” video of “Gulp”!
Fretex, a second hand clothing chain operated by the Salvation Army, ran a surprise catwalk during Oslo Fashion Week in August 2010, using pedestrians in a subway to raise media awareness.
A fashion catwalk was installed over a central subway exit in Oslo. People coming out of the…
“I Went to MoMA and…” – more wonderful artwork by MoMA visitors to capture their experience at the museum






